Follow the data, Not your gut.

🚫 Stop guessing which keywords you can rank for on Amazon.

Most sellers rely on Search Query Performance and hope for the best. That’s why they burn thousands chasing the wrong terms.

Here’s the framework I use to find winnable keywords fast. No guesswork, just data:

🔍 1. Compare Conversion Rates (CVR)
If your CVR > market CVR → Easy win. Scale it.
If your CVR < market CVR → Tough road. Rethink it.

📊 2. Check Purchase Share
High share + positive CVR delta → Green light to scale.
Low share → Not worth the effort.

🚀 3. Validate Ranking Potential
Is your image CTR above category average?
Are your reviews competitive?
Is your price positioned smartly?
Does your page load fast?

✅ Simple Rule:
20%+ better CVR than market → Scale aggressively.
Within 10% → Optimize first.
Below market → Pick different keywords.

💡 Amazon rewards what converts. Not what looks good. Not what you think will work.

👉 Follow the data. Not your gut.